By Max Wessel and Nicole Helmer MIT Sloan Management Review MIT Sloan As businesses work to delight consumers, they must also protect the public trust. Max Wessel(@maxwellelliot) is chief innovation officer at SAP, responsible for technology research and product incubation efforts. Nicole Helmer (@nikkihelmer) is a decision scientist at SAP, working at the intersection of customer experience, emerging technologies, and new product development. Seguir leyendo Seguir leyendo